Frieze Los Angeles plans 2023 art fair at Santa Monica Airport to be its largest ever
Frieze, the New York-based pop-up art event and gallery, plans to transform the Santa Monica Airport into a pop-up art museum next year.
After the success of Frieze L.A. in 2017 (pictured above), the art gallery and lifestyle platform is planning to stage the next edition of the L.A. event in 2023 at an unspecified location.
“The airport is like a great venue for a lot of things: We’re doing art fairs, music festivals, and we’re trying to create the kind of vibe that can really be an inspiration for people,” Frieze founder and chair Sarah Hellmuth told Business Insider.
“One thing we’re really excited about is our idea of art as a collective experience rather than a singular art event, so we’re going to experiment with the idea of a pop-up art museum on the runway.”
Frieze L.A. began in 2017 in collaboration with The Broad museum in Los Angeles and other institutions to transform six LAX gates into an art space.
Over the course of a month-long celebration, the gallery welcomed more than 5,000 people visiting their unique space within the airport.
When the event was first announced in 2017, it was said to be a “once-in-a-lifetime opportunity for fans of pop culture.”
Frieze Los Angeles plans a pop-up art museum at Santa Monica Airport next year. Photo: Frieze
Frieze’s inaugural pop-up art project, Frieze L.A., was set up in partnership with The Broad museum in Los Angeles and held its first installation in the airport’s Terminal B in 2017.
In addition to Frieze L.A., who took over the space, the event included other art institutions such