The rainforest is very vocal about its feelings on the fabric called fabric “sustainable”.
The desire for the word sustainable has been talked about in many fashion circles of late. Equally complicated is the need to address the issues of this interest, in the face of one of the most powerful forces on Earth, such as the rainforest. Many designers understandably come across this reaction, and find themselves wanting to say that they are working on the green issue as well as the ethical one.
The forest responds with a very different perspective:
“For years, we have been under enormous pressure and pressure from the international chain-of-custody who have been pushing us to make trees responsible for all the textile and paper production that will destroy our Amazon rainforest. We have a deep sense of tension.”
The new “ethical” brands sell their cloth in vibrant colors to the world, and nobody cares about sustainability. What they want to know is how many factories there are in Costa Rica, and how many trucks are coming into Brazil to transport material to the factories in New York?
Now we hear from “the real” New York fashion week as we are held hostage to the false?
The factory workers know these concerns and want to work as engineers, leading a productive life, as they work on their ideas, talents and family. The rainforest is on the line, too.
Beyond the shadows of the factories, people in the factories feed their families. “People start to know about the consumer, about the product, who is producing it, what is it going to be used for. So the anxiety is very, very strong.”
It is no longer enough to make a line that a judge might not have known it was produced in Honduras or Vietnam or wherever it is. We need to know how many factories this brand employs, and how many trucks it uses, and how many fields it takes to get to the factory.
Without being aware of this fact, consumers become consumers who do not care about the issue in relation to industry, fashion and what is happening in the entire supply chain.
Buying fashion without being informed about where it came from and where it is coming from harms consumers’ rights and threatens the rainforest. Fashion depends on manufacturers and means of distribution for its success. Today, consumers want information about the factories.”
I wrote this article originally for the Uruguayan magazine La Voz Urbana and then translated into English by Pablo Alvarez de la Vieira.