Sweden reclaims name of iconic IKEA location

STOCKHOLM — Sweden has reclaimed some of the names from IKEA that have been in a public registry since 1934, and has asked the operator to leave others in order to give them a more “local” feel.

Government officials said they weren’t planning to regain the iconic and somewhat off-putting names such as “Gillberg” and “Thaler”.

In a letter on Tuesday, the Foreign Ministry said it was reclaiming the Gillberg house, name of a Swedish border area that border guards fought for. Another area on the Swedish side near Gothenburg, known as “Milnor,” which was a name given to a spot being used as a route between IKEA and the port of Altona, is now back under Swedish ownership, the country’s press agency TT reported.

Officials said they also wanted to reclaim three IKEA stops that are named with Swedish names in Sweden: the Brockmoor station, the Gothenburg station and the Kristiansund station.

Sweden’s government also plans to ask a company called Rentsinn to alter its name to Ringn. However, other stops, which are called Skule, Konsil and Malmoptra, will keep their foreign names, officials said.

Rentsinn was founded in the 1940s to operate IKEA, the Nordic retailer that started as a furniture stall, and it is recognized as Sweden’s sole IKEA distributor.

“We know that in the last 80 years you have earned plenty of money from these locations, but the people of Sweden do not want them to be just your establishment or part of a chain,” the Foreign Ministry letter said.

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